Last month we praised the official Doncaster Rovers website for the way they responded to public demand and made the video of Rovers’ passing display against QPR freely available for fans’ to view online. That was good. Well done. This however is not so good. It’s not necessarily bad, it’s just that its, well, a bit odd. Everything about it is odd. The name, the lack of explanation or context. It’s all a bit odd.
First off, whats with the name? I initially saw this story listed by just its title on the website’s homepage and having seen the film Seven I was concerned that the Keepmoat Stadium had been the setting for a distinctly grisly discovery. Surely there were better options with a more obvious pun… In the Box… Red Square… Red-box-win-a-palooza? Unless of course Rovers have contracted in the people behind the Ronseal adverts in an advisory capacity.
And then there is the lack of background information or context. As far as I am aware this is the first instance of this ‘competition’ and yet it’s explained as effectively as the appeal of Jedward. It is certainly no surprise that this feature’s presence on the official website generates no ‘related articles’ ‘Is this you in the square?’ implies that this floating red box of joy (possible other title there) has been omnipresent at Rovers home games thus far with Donny fans desperately trying to feature inside it. And the prize for the man in the snug fitting home shirt and snood combination is a signed photo from the game. What? This photo? And who has signed it? Mondrian?
Don’t get me wrong, I’m all for giving out free gifts and prizes to folk at the games, but perhaps a little more context next time eh Rovers, otherwise it looks like you’ve just found a nominally legitimate method of giving someone you know a sneaky freebie.